Looks extremely interesting, Kris. From some pics I've seen, my stab at the concept would be perhaps a new dawn - isn't the desert a traditional place where genies pop up out of a bottle/box and grant wishes for a great new life (perhaps more in Arabia than California!)? - or perhaps it represents Pandora's box which once opened, look out - hot property! As far the choice of the unusual fashion jacket, hopefully this gets discarded half way through the video, a shedding of the old as well as a nice touch of ironic humour. Keeping concept ideas fluid on the bed and the stunts but can't wait to see! Overall though, it's all about truth, isn't it? Love the look so far. x